Songwriter

Whether a veiled ad for Sheeran's discography, MacBooks (no obscured logos here) or Apple Music itself, this Apple Music-exclusive documentary still inspires.

Don't Look Back it isn't, but Songwriter - a documentary about Ed Sheeran co-produced by Apple Music and featuring a boatload of Apple products - is an interesting window into the creation of a modern pop behemoth all the same.

For better or worse, it's the kind of feature one can imagine being presented on one side of a DualDisc album edition, if only Sheeran's primary demographic still consumed physical media.

Banal adventures of a bland superstar.

The documentary appears to be a passion project for both director and subject... But it never comes off as a statement of "this is my famous cousin, look how talented he is."

Docu about pop star's album creation; smoking, cursing.

This documentary does a great job showing creativity in motion. The home video format actually works ! It turns the viewer into a fly on the wall during songwriting sessions.

After a while, the doggedly unprobing nature of the film becomes a tad annoying.

It is delightful and enlightening to witness how Sheeran carefully reveals the heart on his tattooed sleeve with every telling song on his latest hit album, Divide.

A personably impersonal "How I write" documentary about the prolific Ed Sheeran

The die-hard fans will likely welcome Songwriter with open arms. The rest of us are left wanting just a little bit more.

Songwriter is a beautifully composed and inspiring addition to this genre.