Beyond the Brick A LEGO Brickumentary

The documentary is so relentlessly upbeat and told with such cheerleading verve, the style and tone detract from the undeniably interesting material.

I'm sure the [LEGO] board of directors loved this.

Documentary? Please. This glorified infomercial from directors Kief Davidson and Daniel Junge is indoctrination.

The film exhibits an oddly promotional tone that might rub audiences wrong if it were hyping any another product.

Most of this is interesting enough, although a little too self-congratulatory at times, but "A LEGO Brickumentary" never really goes much deeper than that ...

True, "A LEGO Brickumentary" is a barely disguised hour-and-a-half commercial. But as hour-and-a-half commercials go, it's somewhat interesting.

A LEGO Brickumentary is a business move, not a movie.

Davidson and Junge's film spends its slightly drawn-out duration tracking and cheering on the splendidly various subcultures of Lego enthusiasts. They make some amazing stuff.

A Lego Brickumentary is pretty much Exhibit A in empty cinematic calories -- a peppy, eager-to-please offering whose primary audience should be self-selecting.

Diehard Lego fans will enjoy docu about the popular toys.

It's a good documentary, and it should be a perfect choice when it shows up on your Netflix menu, but it's nowhere near a great one.

Probably fine if you're a fan of the toy, and is undoubtedly the bee's knees if you're a shareholder in the company. If not...well, that's another load of bricks altogether.